The Zero Noise, No-Nonsense, White Hat.
Some SEO practitioners honestly feel like they can “game” or “fool” Google into providing them with results. In the past some of them have been right – but the results don’t last. Results achieved from short-term, corner-cutting and spammy and scammy tactics are WIPED OUT as Google becomes more-and-more sophisticated.
We employ 100% Google-recommended and approved WHITE HAT tactics that aren’t vulnerable to changes in Google relevance and ranking algorithms.
Having mapped out the buying process of your prospects and identified competitive gaps you can quickly fill, we establish a TRAFFIC STRATEGY to start delivering new leads right away.
As your PPC campaigns bring leads in a controlled, budgeted way we work on establishing a natural ranking on Google for the key phrases that your best prospects are using to find your type of service.
We have established STABLE results for our customers from the start by optimizing websites and developing genuinely valuable and engaging content.
We only use tactics that truly benefit a prospect given their needs in the buying process.
Beware of companies that promise impossibly-fast SEO results.
How Does SEO Work?
SEO is the method of structuring a website and its content to tell a search engine about what a company does, where it is located, and why it is the searcher’s most valuable source of knowledge. Search engines strongly value relevant information and reward the higher, more conspicuous search engine position of the companies that provide it.
While we structure content for all search engines, the gold standard for delivering appropriate search results is Google, without doubt. In most cases, you can rank strongly on less popular search engines if you can rank highly on Google.In order to evaluate the enormous amount of content on the Internet and decide what it is about and what its value is in its respective thinking space, Google has spent billions in creating automated processes. Therefore, the first step in creating SERP-friendly content is to concentrate on ensuring that it is written with people in mind.
Searchers have learned to trust Google’s suggestions these days, to the point that most searchers seldom go beyond the front page of the list of search results. It’s important that you concentrate on optimizing your website for high search engine relevance for this purpose and others.
LOCAL AND GLOBAL SEO:
Geography is one of the variables that search engines use to assess the importance of content.
Global SEO tactics and structure are needed for companies serving a global audience. Companies such as Amazon and Alibaba operate across the world, so it is important that all searchers, regardless of their location, are exposed to them. To that end, in order to compete with other global service providers in their related space, SEO specialists can optimize their websites.
Many organizations cater to local clients, so it makes sense to bring local service providers to local customers.
Local SEO, on the other hand, is important for companies with a presence in a local state, province or city. For starters, if you run a restaurant in Boston, you’d optimize your website to find searchers in Boston looking for a place to eat. This offers local companies the chance to outrank even major brands while optimizing their website for local search.
It’s All About Relevance:
Given the search terms used by the search engines, the aim of a search engine is to provide a searcher with the best possible alternatives so disappointed or dissatisfied searchers are not likely to return to that search engine again. This is one of the key reasons why Google and YouTube are the first and second most popular search engines on the Internet.
What if I don’t do anything to optimize my website?
It will appear in search results even without optimizing your website, provided it hasn’t been blocked by Google. Without adequately setting up optimization factors that can be perceived by indexing search engines, the probability of receiving traffic from searchers who are’ Googling’ a word becomes even smaller. Simply put, if a search engine does not understand what you’re doing, your pages will appear to be rated lower.
When I search for my business name or a Related KEYPHRASE, my website shows up on the first page:
Usually, searches containing your business name are performed by prospects who are already acquainted with your business. Google will get to know your personal results habits if you use the same device and browser to perform searches and will recommend your business to you. The only way to get a good picture of how you really rank is to search using words that a new prospect would use and do so in “private” or incognito mode for your browsers.
Which Search Engines Operate In This Way?
The most common search engines as of 2020 are: Google, Bing and Yahoo and account for an estimated 98.8 percent of the entire search engine market share in the United States.
The rating variables of the top four search engines appear to be very comparable. This means that if you rank on Google organically and excel, you will most likely rank on the others strongly. Since they depend on similar ranking variables, there is no need to individually customize the website for each of them.
How Many Factors To I Need To Tweak To Rank Strongly?
Currently, Search Engine Ranking is based on about 206 ranking factors and with each Search Engine software update, the number of factors varies. Domain name variables, content, external links, social media profiles, and social media channel interaction and engagement are included.
Onsite and Offsite Factors:
On-site variables are the components of your website that you have the most immediate influence over. Factors on the site include, but are not limited to, the pace of your website, the layout of your website code, the presence of keywords, and the URL structure you select for your pages.
Off-site variables, as the name implies, are elements that exist beyond the site’s reach. This may include ratings, the amount of locations you have been linked or related to on the internet, brand mentions, and your overall rating on review sites.
The Role of Content:
The longer tail key phrases and words people would possibly find you with, the more well-structured material you have on your website. This is the aspect of Search Engine Optimization where you have to concentrate exclusively on the minds of your prospective clients. Devote your resources to designing your site with little consideration to key phrases and rating, so it becomes the core of the universe for the subject that your searchers are exploring during their purchasing journey. All the good things that can happen as you regularly create fresh and relevant on-site content are difficult to predict. The top-rated companies are those that have the best content.