By holding the brand front and center and getting “window shoppers” back when they are ready to purchase, re-targeting creates greater online sales. Your brand gains momentum and more exposure each time your client sees your retargeting advertising. The high rates of click-through and increased conversions typical of retargeting campaigns underline the importance of good branding and repeated exposure.
Retargeting enables you to remind your customers of your products and services after they leave your website with buying. It enables you to display relevant ads to your guests as they visit other sites. Retargeting deals for applications and scans, as well as banner advertising for websites. Today, serious marketers use retargeting to communicate with their consumers and increase their purchases as a critical tool.