Our management team brings a wealth of experience from some of the city’s most reputable companies and agencies:

We engaged with Force One Marketing to clean up our first version of our investor deck. They ended up creating a world class pitch deck that led to our success, and turned it around in less than 2 weeks. Highly recommend working with the Force One team for all the design and creative work you require
Lisa Mccormack

CEO & Co-Founder, Northern Green Canada

Anthony Rossi

  • Sales, Marketing, Capital Investments
Education / Qualification
  • Stanford University, CA, Advanced Entrepreneurship and Technology Certificate
Job Title
  • President and CEO

Anthony studied Marketing and Business at Laurentian University. He has also studied at Stanford University, CA. where he completed a dual certification in Advanced Entrepreneurship and Technology.

Anthony’s core strength is building nationwide sales and marketing organizations from scratch. He has created billions in sales revenues for his clients, partners and employers. At 21 year’s old Anthony got his start in professional sales with a start-up energy firm out of Toronto, ON (Universal Energy Group). Anthony was extremely instrumental in catapulting UEG into an IPO (initial public offering) at $11.00 – with a $352,000,000 evaluation on December 2006 (UEG/TSX).

After managing hundreds of salespeople before he was 25, he went on to be the Director of Sales, Canada for energy giant Direct Energy (EnerCare) where he created over 2 Billion in gross sales in a 4-year span. Anthony has held a Director of Sales position with 2 Fortune 500 companies and worked with some of the nation’s most notable brands; MLSE, Rogers, Aklands Grainger and more.

Being an entrepreneur to the core, Anthony has founded or co-founded over 9 different start-ups in his career. Today Anthony is like a lightning rod for opportunities with many ventures. He sits on the Board of Directors at Ryerson University’s Digital Media Zone and his firm has a multiple marketing distributorships with some of North America’s largest players in the energy and technology verticals. He also competes on the PGA Tour of Canada and Great Lakes Professional golf tours. In 2012 Anthony was recognized by the “Worldwide Who’s Who of Business” as one of Canada’s top executives under 30.

Dave Farris

  • Sales / Marketing / Private Equity
Education / Qualification
  • International Business Diploma / Marketing Diploma
Job Title
  • Managing Partner

Recognizing the power of networking early on, Dave set sail to grow his exponentially. After graduating from International Business in 2008, he traveled the globe, making strategic relationships in North America, Europe, Australia, Africa and The Caribbean, which has allowed him to have a worldwide reach.

Having participated in multiple start-ups and leading his own. Historically, his focus has been on the marketing, branding and promoting side of things. Since gaining the fundamental knowledge about management, finance and capital sourcing for his own pursuits, he now focuses on helping companies with their marketing and financial needs.

Dave’s now planted roots in Toronto, CA to build Force One Capital. But, continues to work with companies in the U.S, Central America, South America, Africa and Europe. With early accomplishments in raising vital capital and delivering “go to market” strategies for a number of clients, Force One has laid a strong foundation in the fundraising world.

Shehan Yoganathan

  • Sales, Marketing, Capital Investments, Mortgages and Financing
Education / Qualification
  • Centennial and Humber College
Job Title
  • Key Account Manager

Shehan is a Business Professional with over
10+ years experience in Operations,
Account Management, Business Analysis
& Project Management

His credentials and areas of expertise include PMP Project Manager Professional Candidate | Project Management Institute PMI (Currently pursuing) Certified Scrum Master – Certificate ID: 983959 | Scrum Alliance (2019) Certified in Project Management Certificate | Humber College (2012) Project Manager Certificate | ACI Airport Council International (2012) Certificate in Concessions Management | ACI Airport Council International (2009)

Jonathan Soosaipillai

  • Accounting
Education / Qualification
  • CPA, CGA (Ontario) – 2015
Job Title
  • CFO
Founder of JS CPA Strategic Solutions
Jonathan has worked with more than 500 small business owners across more than 15 industries since 2010. Jonathan specializes in tax planning, cross-border financial strategies (US + Canada), Mergers and  Acquisitions and Joint Ventures, as well as CFO services such as budgeting, cash flow management, and customized special projects.

Jonathan is the former Director of Client Relations and Finance of a multinational company as well as working with other public/multinational companies such as
CPPIB, Brookfield, Travelers Canada, Northern Trust, and TD Bank.

Ashleigh Walker

  • Marketing / Events / Sales
Education / Qualification
  • Hospitality Diploma
Job Title
  • Director of Operations

With over 10 years of sales and events management experience, Ashleigh uses her trademark skills of problem solving, creativity, and flexibility to exceed client’s expectations. She excels at logistics, operations, attention to detail and team work.  With a keen understanding of technical matters, she has the ability to figure out complex systems.  Combining analytical and creative thinking, she sincerely cares about delivering high quality work every stage of a project. 

As project manager, she specializes in customer service that nurtures positive, productive relationships with both clients and suppliers. Ashleigh advances her clients’ mission by making the most of their business experiences, while minimizing cost. Ashleigh brings a broad scope of creative solutions and marketing expertise to any project she takes on. As a creative specialist, her experience in an agency setting ranges from corporate identity to the conceptualization and implementation of national events.

Trusted by Brands You Know

A Full-Service Marketing Agency 

One of the reason’s we’ve been able to be successful and help so many different businesses over the years, is because the partners of our firm are true experts. They’ve built and sold companies, been a part of multiple IPO’s and have launched more then 20+ online brands and various companies across many verticals.

Whether you’ve just come up with a great idea on your drive home, or you’re planning to go to market in the following months, or you have 10,000 employees scattered across the country, Force One Marketing can help.