There are many things Funnels can help you do:
- Build knowledge of your product, brand, or service
- Foster an interest in what you need to offer
- Evoke a willingness to buy by education
- Support leads to an action that is desirable
- Moving contributes to the final purchase through the funnel
(upsell/down sell, self-liquidating offers)
1. Top of the funnel
The top of the funnel is where consumers (or prospective customers) learn that you exist. It’s a stage for discovery. This stage’s aim is to raise awareness of the brand, not to make a sale. That’s not where you’re having a hard sell. The keywords are exposure, power, and interaction.
They may be entirely unaware of your company or product, or may have heard of you, but they have never visited your website before. They may have heard of you, but they never contemplated buying from you. Each “place” in the pyramid of brand awareness will involve different marketing strategies (which we’ll get to). The purpose of the funnel top is to make them even more aware that you exist and that you have something that could help them, most importantly.
2. Middle of the Funnel:
Once your brand recognition is present, there has to be interest. Visitors” have to become “leads,” which is the step before “customer.” Visitors are considering whether or not you have to offer something of value at this point.” They’re thinking about whether they should get involved with you or walk away.
This isn’t a one-way path, though. This is also the stage where you collect data about them. Lead magnets, e-mail courses, e-books, case studies, free trials, the funnel can benefit from everything that catches an email address. Targeting and segmenting often become very important as leads get to the centre of the funnel. You need to concentrate your focus on content development, tailored deals, and unique customer personas’ follow-up promotions.
In this stage, you could be doing most of your work. But it’ll be the most satisfying if you do it correctly. The purpose here is to improve the relationship so that they move on to the final level.
3. Final Stage:
In your sales funnel, this is the final decision-making process. Depending on the tactics you’ve used at the top and middle of the funnel, as well as the purchasing habits of the customer, it’s also a combination of hard and soft selling.
This is where they can examine the benefits of your product, whether it meets their criteria or not, and how convenient it is to purchase from you. For the customer, this can be an emotional level, so it is vital that the communications and sales tactics are equally emotional and based on specific needs.
A healthy sales funnel can reasonably quickly shift anyone from the top to the bottom. But you need a plan to do that. At Force One we can help create a clear and concise plan for your product/company.