Starting relationships at every part of the buyer’s journey
Understanding the Buyer’s Journey:
Awareness and interest: You have a problem and it’s solvable.
Consideration and Evaluation: Determining the comparison factors and then evaluating the available options
Decision, Intent, Purchase: What service should we be buying and what vendor should we be buying it from?
Knowledge and interest: There is a problem for you and it’s solvable.
Consideration and evaluation: Assessing the variables of comparison and then reviewing the options available
Decision, intent, purchase: What service should we buy and from which seller should we buy it?
Awareness and interest: You have a problem and it’s solvable.
Consideration and Evaluation: Determining the comparison factors and then evaluating the available options
Decision, Intent, Purchase: What service should we be buying and what vendor should we be buying it from?
Knowledge and interest: There is a problem for you and it’s solvable.
Consideration and evaluation: Assessing the variables of comparison and then reviewing the options available
Decision, intent, purchase: What service should we buy and from which seller should we buy it?